SHIMP (Terence A.), . (2011). Advertising and Promotion: An IMC Approach. : Cengage Learning India Pvt. Ltd New Delhi.
SHIMP (Terence A.), . 2011. Advertising and Promotion: An IMC Approach. : Cengage Learning India Pvt. Ltd New Delhi.
SHIMP (Terence A.), . Advertising and Promotion: An IMC Approach. : Cengage Learning India Pvt. Ltd New Delhi. 2011.