SIRGY (Joseph M.)/ RAHTZ (Don R.), . (2008). Integrated Marketing Communications: A Strategic Approach. : Cengage Learning India Pvt. Ltd New Delhi.
SIRGY (Joseph M.)/ RAHTZ (Don R.), . 2008. Integrated Marketing Communications: A Strategic Approach. : Cengage Learning India Pvt. Ltd New Delhi.
SIRGY (Joseph M.)/ RAHTZ (Don R.), . Integrated Marketing Communications: A Strategic Approach. : Cengage Learning India Pvt. Ltd New Delhi. 2008.