The Direct Marketing Handbook (Record no. 1023152)

MARC details
000 -LEADER
fixed length control field 00274nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240109s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Edward L.Nash
245 ## - TITLE STATEMENT
Title The Direct Marketing Handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mcgraw Hill, New York
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management

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