Developing, Implementing, and Managing an Effective Marketing Plan (Record no. 1025329)

MARC details
000 -LEADER
fixed length control field 00325nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240109s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hal Goetsch
245 ## - TITLE STATEMENT
Title Developing, Implementing, and Managing an Effective Marketing Plan
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Amercian Marketing Association,U.S.A.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management

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