Strategic Brand Management [Kaferer] (Record no. 1026931)

MARC details
000 -LEADER
fixed length control field 00343nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240109s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jean-Noel Kapferer
245 ## - TITLE STATEMENT
Title Strategic Brand Management [Kaferer]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Kogan Page India Pvt.Ltd.New Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 443
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management

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