008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
231228s2011 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.5
Item number
CHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
CHITALE (A.K.)/ GUPTA (Ravi)
245 ## - TITLE STATEMENT
Title
Product Policy and Brand Management: Text and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
New Delhi
Name of publisher, distributor, etc.
PHI Learning Private Limited New Delhi, London,
Date of publication, distribution, etc.
2011
300 ## - PHYSICAL DESCRIPTION
Extent
iii, 264
No items available.
Product Policy and Brand Management: Text and Cases
APA
CHITALE (A.K.)/ GUPTA (Ravi), . (2011). Product Policy and Brand Management: Text and Cases. New Delhi: PHI Learning Private Limited New Delhi, London.
Chicago
CHITALE (A.K.)/ GUPTA (Ravi), . 2011. Product Policy and Brand Management: Text and Cases. New Delhi: PHI Learning Private Limited New Delhi, London.
Harvard
CHITALE (A.K.)/ GUPTA (Ravi), . (2011). Product Policy and Brand Management: Text and Cases. New Delhi: PHI Learning Private Limited New Delhi, London.
MLA
CHITALE (A.K.)/ GUPTA (Ravi), . Product Policy and Brand Management: Text and Cases. New Delhi: PHI Learning Private Limited New Delhi, London. 2011.
