008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
231228s1996 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.802
Item number
RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
RAMASWAMY (V.S.)/ NAMAKUMARI (S.)
245 ## - TITLE STATEMENT
Title
Marketing Management, Planning, Implementation and Control Global Perspective Indian Context
250 ## - EDITION STATEMENT
Edition statement
2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
New Delhi
Name of publisher, distributor, etc.
MacMillan India Ltd New Delhi
Date of publication, distribution, etc.
1996
300 ## - PHYSICAL DESCRIPTION
Extent
xx, 624
No items available.
Marketing Management, Planning, Implementation and Control Global Perspective Indian Context
APA
RAMASWAMY (V.S.)/ NAMAKUMARI (S.), . (1996). Marketing Management, Planning, Implementation and Control Global Perspective Indian Context. New Delhi: MacMillan India Ltd New Delhi.
Chicago
RAMASWAMY (V.S.)/ NAMAKUMARI (S.), . 1996. Marketing Management, Planning, Implementation and Control Global Perspective Indian Context. New Delhi: MacMillan India Ltd New Delhi.
Harvard
RAMASWAMY (V.S.)/ NAMAKUMARI (S.), . (1996). Marketing Management, Planning, Implementation and Control Global Perspective Indian Context. New Delhi: MacMillan India Ltd New Delhi.
MLA
RAMASWAMY (V.S.)/ NAMAKUMARI (S.), . Marketing Management, Planning, Implementation and Control Global Perspective Indian Context. New Delhi: MacMillan India Ltd New Delhi. 1996.
