International and Global Marketing Concepts and Cases (Record no. 1082958)

MARC details
000 -LEADER
fixed length control field 00394nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231228s1997 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 `48
Item number MEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MELOAN (Taylor W.)/ GRAHAM (John L.)
245 ## - TITLE STATEMENT
Title International and Global Marketing Concepts and Cases
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. IRWIN / Mc Graw Hill New York,
Date of publication, distribution, etc. 1997
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 439

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