Marketing Management (Record no. 1084211)

MARC details
000 -LEADER
fixed length control field 00322nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231228s1996 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 621.38
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER (Philip)
245 ## - TITLE STATEMENT
Title Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India New Delhi
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent XVIII,1055

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