Strategic Market Management (Record no. 1087828)

MARC details
000 -LEADER
fixed length control field 00335nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231228s2001 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8`02
Item number AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER (David)
245 ## - TITLE STATEMENT
Title Strategic Market Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. John wiley and sons , INC New York , Singapore
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent 338

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