008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
231228s2007 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
658.8` 27
Item number
MAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
MATHIESON (Rick)
245 ## - TITLE STATEMENT
Title
Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
New Delhi
Name of publisher, distributor, etc.
Prentice Hall of India New Delhi
Date of publication, distribution, etc.
2007
300 ## - PHYSICAL DESCRIPTION
Extent
vi, 244
No items available.
Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age
APA
MATHIESON (Rick), . (2007). Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age. New Delhi: Prentice Hall of India New Delhi.
Chicago
MATHIESON (Rick), . 2007. Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age. New Delhi: Prentice Hall of India New Delhi.
Harvard
MATHIESON (Rick), . (2007). Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age. New Delhi: Prentice Hall of India New Delhi.
MLA
MATHIESON (Rick), . Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age. New Delhi: Prentice Hall of India New Delhi. 2007.
