008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field
231228s2010 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title
eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number
659.1
Item number
JUG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name
JUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.)
245 ## - TITLE STATEMENT
Title
Advertising Management and Public Relations Research
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
New Delhi
Name of publisher, distributor, etc.
Prentice Hall of India New Delhi
Date of publication, distribution, etc.
2010
300 ## - PHYSICAL DESCRIPTION
Extent
vii, 327
No items available.
Advertising Management and Public Relations Research
APA
JUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.), . (2010). Advertising Management and Public Relations Research. New Delhi: Prentice Hall of India New Delhi.
Chicago
JUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.), . 2010. Advertising Management and Public Relations Research. New Delhi: Prentice Hall of India New Delhi.
Harvard
JUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.), . (2010). Advertising Management and Public Relations Research. New Delhi: Prentice Hall of India New Delhi.
MLA
JUGENHEIMER (Donald W.)/ BRADLEY (Samuel D.), . Advertising Management and Public Relations Research. New Delhi: Prentice Hall of India New Delhi. 2010.