Advertising: Principles and Practices (Record no. 1104310)

MARC details
000 -LEADER
fixed length control field 00362nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231229s2008 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number WEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WELLS / MORIARTY / BURNETT
245 ## - TITLE STATEMENT
Title Advertising: Principles and Practices
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Prentice Hall of India New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 952

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