Strategic Brand Management (Record no. 1108508)

MARC details
000 -LEADER
fixed length control field 00356nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231229s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8` 27
Item number KEL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLER (Kevin Lane)
245 ## - TITLE STATEMENT
Title Strategic Brand Management
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education Delhi, Harlow, Singapore
300 ## - PHYSICAL DESCRIPTION
Extent iv, 692

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