Integrated Advertising, Promotion and Marketing Communications (Record no. 1111712)

MARC details
000 -LEADER
fixed length control field 00404nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231229s2013 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW (Kenneth E.)/ BAACK (Donald)
245 ## - TITLE STATEMENT
Title Integrated Advertising, Promotion and Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education Delhi, Harlow, Singapore
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent 478

No items available.