Marketing Management (Record no. 1128345)

MARC details
000 -LEADER
fixed length control field 00368nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231228s2006 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER (Philip)/ KELLER (Kevin)
245 ## - TITLE STATEMENT
Title Marketing Management
250 ## - EDITION STATEMENT
Edition statement 12th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education Delhi, Harlow, Singapore
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii,672

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