Advertising and Integrated Marketing Communications (Record no. 1139430)

MARC details
000 -LEADER
fixed length control field 00389nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231228s2015 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number SHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SHAH (Kruti)
245 ## - TITLE STATEMENT
Title Advertising and Integrated Marketing Communications
250 ## - EDITION STATEMENT
Edition statement 2nd Rep.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw-Hil Publication Company Limited . Delhi
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent x, 889

No items available.