Integrated Advertising Promotion And Marketing Communication (Record no. 116080)

MARC details
000 -LEADER
fixed length control field 00397pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80200000000002
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, K.E.
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion And Marketing Communication
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education [Addison Wesley]
Date of publication, distribution, etc. 2002
300 ## - PHYSICAL DESCRIPTION
Extent XXVI/638/PB
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, D.
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 9254
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Abhijit Kadam Institute of Management & Social Science, Solapur Abhijit Kadam Institute of Management & Social Science, Solapur   20/07/2003 Computer Hut 395.00   658.80200000000002 CLO AKS-C-01269 01/03/2023 1 01/03/2023 Book