SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM (Record no. 1218441)

MARC details
000 -LEADER
fixed length control field 00540nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260330s2025 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978936444955-7
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ZBG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH
245 ## - TITLE STATEMENT
Title SERVICES MARKETING INTEGRATING CUSTOMERS FOCUS ACROSS THE FIRM
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MCGRAW HILL BOOK COMPANY LTD AMERICA
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent XXXII/615pg
Other physical details PB
365 ## - TRADE PRICE
Currency code Rs.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ZEITHAML,V.A./ BITNER,M.J/GREMLER,D.D./MENDE,M./SH
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Abhijit Kadam Institute of Management & Social Science, Solapur Abhijit Kadam Institute of Management & Social Science, Solapur 01/03/2026 Pradip Book Dist. 922.50   658.8/ZBG AKS-C-04921 30/03/2026 922.50 30/03/2026 Book