CONSUMER BEHAVIOR (Record no. 1222341)

MARC details
000 -LEADER
fixed length control field 00494nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260601s2025 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-5532-150-3
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342/MOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MOTHERBAUGH DAVID.L
245 ## - TITLE STATEMENT
Title CONSUMER BEHAVIOR
Remainder of title BUILDING MARKETING STRATEGY
250 ## - EDITION STATEMENT
Edition statement 14th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. MCGRAW HILL EDUCATION PVT,LTD
Date of publication, distribution, etc. 2025
300 ## - PHYSICAL DESCRIPTION
Extent P.B,XX,753
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MBA
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name HAWKINS DEL.I
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KLEISER SUSAN BARDI
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management, Kolhapur Institute of Management, Kolhapur 23/12/2025 BHARATI MADYHAVARTI SAHAKARI GRAHAK BHANDAR LTD.PUNE 1040.00   658.8342/MOT MCK-15683 02/06/2026 02/06/2026 Book
        Institute of Management, Kolhapur Institute of Management, Kolhapur 23/12/2025 BHARATI MADYHAVARTI SAHAKARI GRAHAK BHANDAR LTD.PUNE 1040.00   658.8342/MOT MCK-15684 02/06/2026 02/06/2026 Book