CONTEMPORARY MARKETING RESEARCH (Record no. 128378)

MARC details
000 -LEADER
fixed length control field 00340pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-314-77101-8
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number MCD/GAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MCDANIEL C.,GATES R.,
245 ## - TITLE STATEMENT
Title CONTEMPORARY MARKETING RESEARCH
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. WEST PUBLISHING CO
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent XXIX+761
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 8924
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 18/04/2011   658.83 MCD/GAT IMP-IM-7326 01/03/2023 1 01/03/2023 Book