DICTIONARY OF MARKETING TERMS (Record no. 128383)

MARC details
000 -LEADER
fixed length control field 00338pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-6442-3598-9
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8003
Item number BEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BENNETT P.D.,
245 ## - TITLE STATEMENT
Title DICTIONARY OF MARKETING TERMS
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. CHICAGO
Name of publisher, distributor, etc. AMERICAN MARKETING ASSOCIATION
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent XIV+316
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 8929
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 18/04/2011   658.8003 BEN IMP-IM-7331 01/03/2023 1 01/03/2023 Book