ZEITHAMLV.A, . (2003). SERVICES MARKETING(INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM). NEW DELHI: TATA MCGRAW- HILL.
ZEITHAMLV.A, . 2003. SERVICES MARKETING(INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM). NEW DELHI: TATA MCGRAW- HILL.
ZEITHAMLV.A, . SERVICES MARKETING(INTERGRATING CUSTOMER FOCUS ACROSS THE FIRM). NEW DELHI: TATA MCGRAW- HILL. 2003.