STRATEGIC MARKETING (Record no. 135862)

MARC details
000 -LEADER
fixed length control field 00358pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007-124432-8
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number CRA/PIE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CRAVENS, D W
245 ## - TITLE STATEMENT
Title STRATEGIC MARKETING
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW YORK
Name of publisher, distributor, etc. MCGRAW-HILL INTERNATIONAL BOOK CO
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 726
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name PIERCY, N F
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 16688
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 19/04/2011 1390.00   658.802 CRA/PIE IMP-IM-15567 01/03/2023 1 01/03/2023 Book