Integrated Advertising Promotion and Marketing Communications (Record no. 143774)

MARC details
000 -LEADER
fixed length control field 00369pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-93-325-1837-7
Terms of availability
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CLO
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow .K.E.
245 ## - TITLE STATEMENT
Title Integrated Advertising Promotion and Marketing Communications
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Pearson Education Inc.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Marketing Management
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 25076
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 26/02/2018 Bharati Madhyavarti Sahakari Grahak Bhandar Ltd. 789.00   658.8 CLO IMP-IM-63202 01/03/2023 2 01/03/2023 Book
          Institute of Management & Entrepreneurship Development, Pune Institute of Management & Entrepreneurship Development, Pune 26/02/2018 Bharati Madhyavarti Sahakari Grahak Bhandar Ltd. 789.00   658.8 CLO IMP-IM-63201 01/03/2023 1 01/03/2023 Book