ADVERTISING MANAGEMENT (CONCEPTS &CASES ) (Record no. 242818)

MARC details
000 -LEADER
fixed length control field 00388pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MONIA MEDINA MONA ,
Relator term Author
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT (CONCEPTS &CASES )
Statement of responsibility, etc. MONIA MEDINA MONA ,
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. new delhi
Name of publisher, distributor, etc. Tata Mc Graw hill
300 ## - PHYSICAL DESCRIPTION
Extent 417
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name ANGELES AYALA
Relator term Co-Author
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 189

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