EXPLORING MARKETING RESEARCH (Record no. 244031)

MARC details
000 -LEADER
fixed length control field 00323pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name W.G. ZIKMUND
Relator term Author
245 ## - TITLE STATEMENT
Title EXPLORING MARKETING RESEARCH
Statement of responsibility, etc. W.G. ZIKMUND
Medium Textual Documents
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. THOMAS
300 ## - PHYSICAL DESCRIPTION
Extent 744
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Relator term Co-Author
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 1428

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