MARKETING MANAGEMENT (Record no. 275784)

MARC details
000 -LEADER
fixed length control field 00320pam a2200133a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230405s xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KOTLER PHILIP
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 10 2000
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. PRENTICE HALL OF INDIA NEW DELHI
Date of publication, distribution, etc.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DSBM
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 513

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