FOUNDATIONS OF ADVERTISING THEORY AND PRACTICE (Record no. 281524)

MARC details
000 -LEADER
fixed length control field 00389pam a2200157a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230405s1995 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CHUNAWALLA S A
245 ## - TITLE STATEMENT
Title FOUNDATIONS OF ADVERTISING THEORY AND PRACTICE
250 ## - EDITION STATEMENT
Edition statement 1995
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NULL
Name of publisher, distributor, etc. HIMALAYA PUBLICATION,MUMBAI
Date of publication, distribution, etc. 1995
300 ## - PHYSICAL DESCRIPTION
Extent 468
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MBA
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 713
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Yashwantrao Mohite Institute of Management, Karad Yashwantrao Mohite Institute of Management, Karad   01/01/1996 RATNAKAR BOOK STALL 225.00   659.01 YMK-MBK-1085 17/04/2023 17/04/2023 Book