ADVERTISING MANAGEMENT (Record no. 288190)

MARC details
000 -LEADER
fixed length control field 00406pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230405s2017 xxu||||| |||| 00| 0 eng d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name RAJEEV BATRA
245 ## - TITLE STATEMENT
Title ADVERTISING MANAGEMENT
250 ## - EDITION STATEMENT
Edition statement 2017
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. NEW DELHI
Name of publisher, distributor, etc. PEARSON INDIA
Date of publication, distribution, etc. 2017
300 ## - PHYSICAL DESCRIPTION
Extent 768
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name DAVID A.AAKER
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name JOHN G. MYERS
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7379
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Yashwantrao Mohite Institute of Management, Karad Yashwantrao Mohite Institute of Management, Karad   12/09/2018 BHARTI BHANDAR 689.00   659.1 YMK-MBK-10032 17/04/2023 17/04/2023 Book
          Yashwantrao Mohite Institute of Management, Karad Yashwantrao Mohite Institute of Management, Karad   12/09/2018 BHARTI BHANDAR 689.00   659.1 YMK-MBK-10031 17/04/2023 17/04/2023 Book
          Yashwantrao Mohite Institute of Management, Karad Yashwantrao Mohite Institute of Management, Karad   12/09/2018 BHARTI BHANDAR 689.00   659.1 YMK-MBK-10030 17/04/2023 17/04/2023 Book