Modern Marketing Management (Record no. 386475)

MARC details
000 -LEADER
fixed length control field 00319nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230516s1996 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/RUS/DAV
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rustom / Daver
245 ## - TITLE STATEMENT
Title Modern Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. UNIVERSAL BOOK
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Extent 694
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element REFERENCE

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