MARKETING MANAGEMENT : CASES & CONCEPTS (Record no. 395608)

MARC details
000 -LEADER
fixed length control field 00437nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230512s1993 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DHOLAKIYA N / KHURANA R
245 ## - TITLE STATEMENT
Title MARKETING MANAGEMENT : CASES & CONCEPTS
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. MACMILLAN INDIA LTD. NEW DELHI
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent 643
365 ## - TRADE PRICE
Price amount 98
500 ## - GENERAL NOTE
General note Paper Back
520 ## - SUMMARY, ETC.
Summary, etc. General
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management

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