ADVERTISING AND PROMOTIONS - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE (Record no. 402247)

MARC details
000 -LEADER
fixed length control field 00475nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230512s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name BELCH G E / BELCH M A
245 ## - TITLE STATEMENT
Title ADVERTISING AND PROMOTIONS - AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement 5
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. T M H PUB. CO. NEW DELHI 110008
300 ## - PHYSICAL DESCRIPTION
Extent 795
365 ## - TRADE PRICE
Price amount 297.5
500 ## - GENERAL NOTE
General note Paper Back
520 ## - SUMMARY, ETC.
Summary, etc. Text Book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management, Kolhapur Institute of Management, Kolhapur   18/02/2002 MEHATA BOOK SALES, PUNE 350.00 15   659.1 MCK-6725 22/05/2023 22/05/2023 Book