MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND NAME (Record no. 406405)

MARC details
000 -LEADER
fixed length control field 00425nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230512s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name AAKER D A
245 ## - TITLE STATEMENT
Title MANAGING BRAND EQUITY - CAPITALIZING ON THE VALUE OF A BRAND NAME
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. THE FREE PRESS NEW YORK
300 ## - PHYSICAL DESCRIPTION
Extent 299
365 ## - TRADE PRICE
Price amount 940
500 ## - GENERAL NOTE
General note Hard Board
520 ## - SUMMARY, ETC.
Summary, etc. For Sp Member Only
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Barcode Date last seen Price effective from Koha item type
        Institute of Management, Kolhapur Institute of Management, Kolhapur   27/01/2007 BHARATI MADHYAVARTI SAHAKARI GRAHAK BHANDAR LTD 1175.00 20   MCK-10883 22/05/2023 22/05/2023 Book