INTEGRATED ADVERTISING, PRAMOTION AND MARKETING COMMUNICATIONS (Record no. 410791)

MARC details
000 -LEADER
fixed length control field 00436nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230512s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name CLOW K / BAACK D
245 ## - TITLE STATEMENT
Title INTEGRATED ADVERTISING, PRAMOTION AND MARKETING COMMUNICATIONS
250 ## - EDITION STATEMENT
Edition statement 6
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. PEARSON EDUCATION PVT. LTD. DELHI110092
300 ## - PHYSICAL DESCRIPTION
Extent 455
365 ## - TRADE PRICE
Price amount 710
500 ## - GENERAL NOTE
General note Paper Back
520 ## - SUMMARY, ETC.
Summary, etc. Text Book
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Barcode Date last seen Date last checked out Price effective from Koha item type
        Institute of Management, Kolhapur Institute of Management, Kolhapur   23/01/2018 BHARATI MADHYAVARTI SAHAKARI GRAHAK BHANDAR LTD 789.00 10 1 MCK-15269 08/10/2025 07/10/2025 22/05/2023 Book