service marketing (Record no. 419299)

MARC details
000 -LEADER
fixed length control field 00351nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230605s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zeithaml
245 ## - TITLE STATEMENT
Title service marketing
250 ## - EDITION STATEMENT
Edition statement 6 ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Mc. Graw Hell
300 ## - PHYSICAL DESCRIPTION
Extent 711
365 ## - TRADE PRICE
Price amount 626
Tax rate 1 10
500 ## - GENERAL NOTE
General note 2156
520 ## - SUMMARY, ETC.
Summary, etc. General
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element M.M.

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