Marketing management (Record no. 420532)

MARC details
000 -LEADER
fixed length control field 00368nam a2200169Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230605s2000 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotlar
245 ## - TITLE STATEMENT
Title Marketing management
250 ## - EDITION STATEMENT
Edition statement 10th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India
Date of publication, distribution, etc. 2000
300 ## - PHYSICAL DESCRIPTION
Extent 717p
365 ## - TRADE PRICE
Tax rate 1 20
520 ## - SUMMARY, ETC.
Summary, etc. General
520 ## - SUMMARY, ETC.
Summary, etc. Hard Board
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element M.M.

No items available.