Paich M., . (2005). Pharmaceutical Product Strategy: Using Dynamic Modelling for Effective Brand Planning. New York: CRC Press.
Paich M, . 2005. Pharmaceutical Product Strategy: Using Dynamic Modelling for Effective Brand Planning. New York: CRC Press.
Paich M, . Pharmaceutical Product Strategy: Using Dynamic Modelling for Effective Brand Planning. New York: CRC Press. 2005.