Advertising Media Planning: A Brand Management Approach (Record no. 819649)

MARC details
000 -LEADER
fixed length control field 00355pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name KELLEY (Larry)/ JUGENHEIMER (D.)
Relator term author
245 ## - TITLE STATEMENT
Title Advertising Media Planning: A Brand Management Approach
Medium Textual Document
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India New Delhi
Date of publication, distribution, etc. 2005
300 ## - PHYSICAL DESCRIPTION
Extent 144
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 435
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 18/07/2005 Jaico Book Distributors and Publication 84.38   659.1 IMD-26PB0009980 17/08/2023 4 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 18/07/2005 Jaico Book Distributors and Publication 84.38   659.1 IMD-26PB0009979 17/08/2023 3 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 18/07/2005 Jaico Book Distributors and Publication 84.38   659.1 IMD-26PB0009978 17/08/2023 2 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 18/07/2005 Jaico Book Distributors and Publication 84.38   659.1 IMD-26PB0009977 17/08/2023 1 17/08/2023 Book