Advertising: Principles and Practices (Record no. 819664)

MARC details
000 -LEADER
fixed length control field 00351pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name WELLS / MORIARTY / BURNETT
Relator term author
245 ## - TITLE STATEMENT
Title Advertising: Principles and Practices
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 7th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India New Delhi
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent 592
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 450
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006989 17/08/2023 8 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006988 17/08/2023 7 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006987 17/08/2023 6 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006986 17/08/2023 5 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006985 17/08/2023 4 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006984 17/08/2023 3 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006983 17/08/2023 2 17/08/2023 PG Book Bank
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 07/07/2008 Jaico Book Distributors and Publication 266.63   659.1 IMD-26BB0006982 17/08/2023 1 17/08/2023 PG Book Bank