Brand Positioning Strategies for Competitive Advantage (Record no. 820060)

MARC details
000 -LEADER
fixed length control field 00385pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name SENGUPTA (Subroto)
Relator term author
245 ## - TITLE STATEMENT
Title Brand Positioning Strategies for Competitive Advantage
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 3rd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw-Hil Publication Company Limited . Delhi
Date of publication, distribution, etc. 1993
300 ## - PHYSICAL DESCRIPTION
Extent XIX ,299
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 846
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 27/09/1993 96.00   659.1 IMD-26PB0000295 17/08/2023 1 17/08/2023 Book