Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age (Record no. 820070)

MARC details
000 -LEADER
fixed length control field 00387pam a2200133 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8` 27
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name MATHIESON (Rick)
Relator term author
245 ## - TITLE STATEMENT
Title Branding Unbound: The Future of Advertising, Sales and The Brand Experience in the Wireless Age
Medium Textual Document
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India New Delhi
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent vi, 244
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 856
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 12/02/2011 ISHAAN BOOK HOUSE 272.55   658.8` 27 IMD-26PB0016185 17/08/2023 2 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 12/02/2011 ISHAAN BOOK HOUSE 272.55   658.8` 27 IMD-26PB0016184 17/08/2023 1 17/08/2023 Book