Marketing Management: Text and Cases (Record no. 836155)

MARC details
000 -LEADER
fixed length control field 00403pam a2200145 a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Terms of availability
041 ## - LANGUAGE CODE
Language code of original
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name LAL (Rajiv)/ QUELCH (John A.)/ RANGAN (Kasturi V.)
Relator term author
245 ## - TITLE STATEMENT
Title Marketing Management: Text and Cases
Medium Textual Document
250 ## - EDITION STATEMENT
Edition statement 12th Rep.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Tata McGraw-Hil Publication Company Limited . Delhi
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent v, 812
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 6750
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 396.75   658.8 IMD-26UB0000394 17/08/2023 3 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 396.75   658.8 IMD-26UB0000393 17/08/2023 2 17/08/2023 Book
          Institute of Management & Research, New Delhi Institute of Management & Research, New Delhi 20/02/2011 Jaico Book Distributors and Publication 396.75   658.8 IMD-26UB0000392 17/08/2023 1 17/08/2023 Book