The Business of Marketing (Record no. 885526)

MARC details
000 -LEADER
fixed length control field 00261nam a2200109Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name P.R.Varadarajan
245 ## - TITLE STATEMENT
Title The Business of Marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Jaico Pub ,Bombay -
365 ## - TRADE PRICE
Price amount 575

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