Marketing Management [Kotlar] (Record no. 892153)

MARC details
000 -LEADER
fixed length control field 00363nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231011s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Philip Kotler/Keller Kevin
245 ## - TITLE STATEMENT
Title Marketing Management [Kotlar]
250 ## - EDITION STATEMENT
Edition statement 13th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Prentice Hall of India Ltd New Delhi -
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent 647
365 ## - TRADE PRICE
Price amount 559

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