Principles of Marketing [Kotlar] (Record no. 985183)

MARC details
000 -LEADER
fixed length control field 00342nam a2200133Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231219s9999 xx 000 0 und d
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotlar Philips and
245 ## - TITLE STATEMENT
Title Principles of Marketing [Kotlar]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Pearson Education (PTE)Ltd.New Delhi Delhi
300 ## - PHYSICAL DESCRIPTION
Extent 114
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Institute of Management Studies & Research, Navi Mumbai Institute of Management Studies & Research, Navi Mumbai 21/12/2023 476.00   658.8 MCM-56BB0011062 21/12/2023 21/12/2023 Book