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KUMAR (Sharad), . (1997). A Text Book of Marketing Management. New Delhi: Himalaya Publishing House Mumbai, New Delhi.
KUMAR (Sharad), . 1997. A Text Book of Marketing Management. New Delhi: Himalaya Publishing House Mumbai, New Delhi.
KUMAR (Sharad), . A Text Book of Marketing Management. New Delhi: Himalaya Publishing House Mumbai, New Delhi. 1997.