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WELLS (William)/ JOHN (Burnett)/ MORIARTY (Sandra), . (1998). Advertising Principles and Practice. New Delhi: Pearson Education Delhi, Harlow, Singapore.
WELLS (William)/ JOHN (Burnett)/ MORIARTY (Sandra), . 1998. Advertising Principles and Practice. New Delhi: Pearson Education Delhi, Harlow, Singapore.
WELLS (William)/ JOHN (Burnett)/ MORIARTY (Sandra), . Advertising Principles and Practice. New Delhi: Pearson Education Delhi, Harlow, Singapore. 1998.