Strategic Brand Management Building, Measuring and Managing Brand Equity
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TextLanguage: English Publication details: New Delhi Pearson Education Delhi, Harlow, Singapore 2007Edition: 2ndDescription: 816DDC classification: - 658.8` 27 KEL
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Strategic Brand Management Building, Measuring and Managing Brand Equity
APA
KELLER (Kevin Lane), . (2007). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.
Chicago
KELLER (Kevin Lane), . 2007. Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.
Harvard
KELLER (Kevin Lane), . (2007). Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore.
MLA
KELLER (Kevin Lane), . Strategic Brand Management Building, Measuring and Managing Brand Equity. New Delhi: Pearson Education Delhi, Harlow, Singapore. 2007.