00341nam a2200109Ia 4500008004100000041000800041100001900049245008500068260004200153650001500195999002100210240109s9999 xx 000 0 und d aeng aPhilip Kotler. aMarketing Management : Analysis , Planning , Implementation and Control - 6th Ed bPrentice Hall of India Ltd New Delhi  aManagement c1020812d1020812